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The One-Page Proposal: How to Get Your Business Pitch onto One Persuasive Page
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List Price:
$16.95
Global Home Business Price:
$12.38
Your Savings: $ 4.57 ( 27% )
Subject To Change Without Notice
Availability: Usually ships in 24 hours
Manufacturer: Collins Business
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Average Customer Rating:  
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Binding: Paperback
Dewey Decimal Number: 651.78
EAN: 9780060988609
ISBN: 0060988606
Label: Collins Business
Manufacturer: Collins Business
Number Of Items: 1
Number Of Pages: 112
Publication Date: 2002-09-01
Publisher: Collins Business
Release Date: 2002-09-03
Studio: Collins Business
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Editorial Reviews:
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Brevity is the soul of wit.
And when it comes to business, it's the secret of success. Lean. Trim. Clear. Concrete. In a world where decisions are made between two rings of a cell phone, this is what a successful business proposal must be. It's a lesson entrepreneur Patrick Riley learned after one too many potential partners ignored his painstaking (but long and forbidding) proposals. And now, in The One-Page Proposal, he shares his secret strategy -- the one that he has parlayed into a multimillion-dollar business career. Riley describes every important element of a successful business proposal -- from the basic message to the financial details. Step by step, he outlines how to create the perfect attention-grabbing pitch, offering dozens of strategies to help organize your research, focus your message, eliminate unnecessary language, and anticipate potential reservations. Learn how to: - Use active, positive wording
- Compress data without losing important content
- Tactfully ask what you want
- Prioritize information, including only what's necessary
- Get the tone and voice right
- Tailor the product to your target reader
From choosing the right investor to selecting the typeface, The One-Page Proposal is the one tool you need to propel your business idea to the top of any investor's to-do list.
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Spotlight customer reviews:
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Customer Rating:
Summary: Great concept. Good product with a small market.
Comment: Although the one page proposal samples (with font size =<8) are in fact much longer than one page (with normal font size), the author's pitch to make any proposal concise, targeted, well researched, quantitative and actionable is much appreciated. The Target/Financial/Status/Action Approach is practical. However, in this era of Financial Tsunami and Powerpoint Presentation, I am afraid its daily application is quite limited, except for those who always meet customers beyond the normal office environment (and without a notebook nor a projector).
Customer Rating:
Summary: Not for the average deal
Comment: I certainly believe in being brief. I've written long proposals that end up confusing people and me losing the deal. So, I recommend this book to those who would be well served by this type of proposal.
Having said that, I don't believe it will help the person who does average deals on the Internet. On the net, you have something to sell. A service perhaps. Someone wants to know what you'll charge to do a certain task, project or job.
All you need to do in this case is figure out what the project should fetch and write your prospect, telling him what your job involves and what value you'll bring to the table and how much you'll charge. At least, that's how I see it.
So, to me, this book offered nothing I could use. But there are lots of great reviews here and that tells me that many people find it useful. I'm only offering my impression for what it's worth.
- Susanna K. Hutcheson
Customer Rating:
Summary: Good Ideas Are Rare
Comment: This is a thin book, and it is easy to read. It definitely has good ideas, and I have already put them to use. If you can get one good idea from each "encounter," you are ahead of the game.
What do decision makers read, how do they want it presented? That is the subject of this book. Quality and bervity are preferred to quantity for certin types of proposals. This is a concept that can bring significant value, if properly applied. I do recommend this book.
Customer Rating:
Summary: Good for some cases
Comment: I enjoyed the ideas and writing style of this book. I am always interested in techniques for getting to the point faster. This style of proposal may work well when presented to a decision-maker that doesn't have time for the details. Unfortunately, many people do have time for the details or they will pass the proposal down to those who must make time. In those cases, a one-page proposal will lack details that the reader is expecting and, when competing against others, may cause this proposal to be excluded due to insufficient detail.
This book will be very helpful for those who write proposals that put people to sleep. At this point, my proposals still need to be in the 2-3 page range; however, there's a chance I just need to get better at fitting all the necessary detail onto a single page.
Customer Rating:
Summary: Great for the Entepreneur
Comment: This book is exactly what the title describes itself as: a theory and method of creating a one page proposal. It's best suited for the entepreneur pitching venture capitalists. I got some ideas from it, but wasn't as helpful as I'd hoped for what I needed. One thing I'd have liked would have been a job aid/chart with the section titles and brief highlight of what to include.
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