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List Price:
$116.00
Global Home Business Price: $116.00
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Availability: Usually ships in 2 to 4 weeks
Manufacturer: Prentice Hall
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Binding: Paperback Dewey Decimal Number: 658.84 EAN: 9780130352910 ISBN: 0130352918 Label: Prentice Hall Manufacturer: Prentice Hall Number Of Items: 1 Number Of Pages: 208 Publication Date: 2002-09-01 Publisher: Prentice Hall Studio: Prentice Hall
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Editorial Reviews:
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For undergraduate courses in Marketing on the Internet and undergraduate/MBA courses in E-Commerce and eBusiness Foundations. Also ideal for executive education programs. Timeless yet timely. Designed to bridge the gap between the science of eBusiness marketing and its practice, this exciting new text provides a timeless conceptual framework that's complemented with timely applications. Using a cross-discipline approach of marketing theories and technology solutions, it adapts existing marketing models to today's Internet-enabled environment.
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