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Guerrilla Marketing for the Home-Based Business
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List Price:
$14.00
Global Home Business Price:
$4.75
Your Savings: $ 9.25 ( 66% )
Subject To Change Without Notice
Availability: N/A
Manufacturer: Mariner Books
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Average Customer Rating:  
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Binding: Paperback
Dewey Decimal Number: 658.8
EAN: 9780395742839
ISBN: 0395742838
Label: Mariner Books
Manufacturer: Mariner Books
Number Of Items: 1
Number Of Pages: 182
Publication Date: 1995-11-29
Publisher: Mariner Books
Studio: Mariner Books
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Editorial Reviews:
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American business is in the midst of cataclysmic change. Corporations, re-engineering themselves to compete in the new global marketplace, lay off millions of employees, then outsource the services they performed, often to the former employees themselves. Disillusioned employees are voluntarily leaving the corporate nest in record numbers to set up small businesses of their own. Technological advances make these tiny operations not only competitive but often the optimal provider of services for the next century. These forces have led to an exponential growth of home-based businesses. Generally, these new entrepreneurs already possess the skills necessary to bring their products and services to life. What most lack is practical knowledge of how to position and market themselves. Understandably, most do not want to be marketers; many have a downright aversion to this crucial activity. And many will fail - not because of their product, but because of failure to promote it effectively. This book can help to change that.
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Spotlight customer reviews:
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Customer Rating:
Summary: Must have marketing tool!
Comment: So far this is one of my favorite books. The connection made between marketing for small businesses and guerrilla warfare is brilliant. You my friends are the guerrillas. The giant corporations are your competitors, and you can hit them by being quick, responsive and inventive. Your strength is in being small.
The idea of finding your niche in the marketplace is an amazing one. How many stories have you read on other people's blogs or in entrepreneurial magazines about people who made a few million selling upscale clothes for little boys, lotions and shampoos for babies made with all natural products or jars of different, fancy types of peanut butter. Those are just a few of the stories I've heard lately.
I've started thinking that I really enjoy the marketing side of business. I can't wait until our business is further in its development. Then, I can use everything I've learned in this book, about how to use my time and money wisely, to ensure that those most likely to be my clients know about my business.
Anyone that owns a startup business should get this book. It has so many great ideas, you can really customize your marketing strategy to your business.
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Cat Cromar
www.astartuplife.com/category/book-reviews
Customer Rating: 
Summary: Straight forward, easy-to-read. Great Supplimental Work.
Comment: I picked up this book on a whim. Turns out it was a good choice, even now, years after its first publication.
The easy format make it simple to scan through and, if you're like most business owners, time is precious so it helps.
The array of marketing materials it covered, plus the simple "case studies" kept it interesting.
I'd recommend this to home-based business owners looking to expand on their marketing techiniques. It can be daunting to launch a new campaign or seek out another avenue, this book takes some of the tension away while familiarizing the reader with his options.
Customer Rating:
Summary: bored, bored, bored
Comment: This book was completely outclassed by Michael Levine's Guerrilla PR Wired. Don't read anything else; it's a waste of time.
Customer Rating:
Summary: Boost your business brain-power!
Comment: Can you and your home-based business really compete with large corporate competitors who have big advertising budgets and publicity campaigns? Levinson and Godin say yes, you can! Guerrilla Marketing for the Home-Based Business explains in detail how you can use your size and location to your advantage, by positioning your business to serve niche markets, offering superior and personalized customer service, generating word of mouth, and making maximum use of low cost publicity tools. The book is peppered throughout with real-life examples of entrepreneurs who have successfully applied Levinson's techniques -- this is just one of the ways Levinson and Godin manage to brilliantly combine marketing theories and concepts with solid practical advice. I guarantee you'll be reeling with new ideas and enthusiasm for your business after reading the first chapter!
Customer Rating:
Summary: A source of bountiful info on guerrila tactics in business
Comment: This book tells about how to, make pipe bombs, letter bombs, use hit and run tactics and other guerrilla warfare techniques that can be used in running a small business. Just kidding :) !! Guerrilla Marketing for the Home-Based Business is a wonderful source of knowledge and info on all forms of marketing and business
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