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How to Win Customers and Keep Them for Life, Revised Edition
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List Price:
$14.00
Global Home Business Price:
$11.20
Your Savings: $ 2.80 ( 20% )
Subject To Change Without Notice
Availability: Usually ships in 24 hours
Manufacturer: Berkley Trade
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Average Customer Rating:  
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Binding: Paperback
Dewey Decimal Number: 658.812
EAN: 9780425175019
ISBN: 0425175014
Label: Berkley Trade
Manufacturer: Berkley Trade
Number Of Items: 1
Number Of Pages: 256
Publication Date: 2000-08-01
Publisher: Berkley Trade
Release Date: 2000-08-08
Studio: Berkley Trade
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Editorial Reviews:
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The "classic" business book from the author of Working Smart...
Revised and updated for the Digital Age!
Michael LeBoeuf, one of the nation's foremost business consultants, presents a hard-hitting, action-ready rewards-and-incentives program for creating a winning sales team. This classic no-nonsense guide is completely revised and updated for today's computer-driven world. It contains everything you need to know about successful selling and--most important of all--how to win customers for life.
"I've always believed that it's a mistake to separate selling, managing and service from each other. How to Win Customers and Keep Them for Life is an easy-to-follow guide for putting them together with great results." --Ed Flanagan, President, Sales Marketing Executives--Greater New York
"A powerhouse, a classic." --James B. Patterson, bestselling novelist and former Chairman and Creative Director ofJ. Walter Thompson, U.S.A., Inc.
"An invaluable, easy-to-follow blueprint for winning, serving and keeping customers...This book is a must for any business." --Jere W. Thompson, President and CEO, The Southland Corporation
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Spotlight customer reviews:
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Customer Rating:
Summary: Great book!!
Comment: Our management team is reading this book together and discussing it weekly and it has been invaluable. The book has a lot of very practical techniques and advice on how to dramatically improve and increase your business. I would recommend it to anyone in an organization regardless of wether or not they come into direct contact with customers. It is especially useful for salesman because it teaches them not just how to win a sale but to win repeat customers. What more could you want as a salesman?
Customer Rating: 
Summary: Its all about the little things
Comment: I am surprised there are not more reviews of this book. It is a classic. Anyone who sells or owns a business or has a customer should read it.
The following is an excerpt from my blog on it. Just for background, I started my business from scratch years ago so had just me and my car and built it to hundreds of staff and now over $1 Billion in sales.
Awesome book. I need to figure out how to apply the lessons to a larger company. The lessons apply perfectly to a small company that sells to the public. Makes me think I should start a small business. The same principals apply to a larger company like SYNNEX. People often ask me what the secret to computer distribution is. The answer is summed up by a quote from the book :"everyone is trying to accomplish something big not realizing life is made up of the little things" (Quote by Frank Clark). Distribution is all about the little things.
Customer Rating:
Summary: Never Ending Learning
Comment: I was recommended this book with my recent promotion. I was not sure I would enjoy it but okay. I purchased one and before I got half way through with the book I was purchasing 15 more. For some co-workers and maybe some future co-workers.
Just when I thought I knew all I could possibly know about customer service; This book puts it all on a whole new level.
If you are in the restaurant business, purchase one now. After-all, all you have to gain is more happy customers.
Customer Rating:
Summary: The Greatest Customer Service Related Book...Ever
Comment: This is simply the greatest book ever on how to treat customers the way they should be treated, how to handle potential problems, and how to capitalize on it all. In the future, I will be sure to use the practical, no-nonsense advice given by Michael LeBoeuf. His business management and customer service related masterpieces should make up any part of a manager or sales analyst/manager's business bookshelf. His books are not only helpful to those with their own business or those involved with sales or managing a business, but are important for use in everyday life and how to treat people. The popular mantra associated with this book is simple, yet profound: "What gets rewarded, gets done".
Customer Rating:
Summary: Small Busines Owners Manual
Comment: This is an absolute must read for all small busines owners. I've had my own small manufacturing business for 19 years and I can assure you - THERE IS SO MUCH TRUTH IN THESE PAGES THAT YOU IGNORE IT AT YOUR OWN PERIL. Plus, Michael Leboeuf is a excellent writer. Buy it!
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