Cold Calling for Women: Opening Doors & Closing Sales

-->Develop a can't miss marketing plan for cold calling (chapters 3,4,5)

-->Identify hot leads so you don't waste your precious time (chapter 4)

-->Warm up to project confidence and authority for successful cold calling (chapters 2,3 and 14)

-->Eliminate telephone terror and call reluctance (chapter 8)

-->Create appointment-setting scripts that make your prospects want to see you (chapter 6)

-->Breeze past the screens and gatekeepers (chapter 10)

-->Easily handle the voice-mail barrier and reach your prospects (chapter 13)

-->Convert any and all objections into profitable sales (chapter 12)

-->Double the number of face-to-face appointments you set (chapter 6)

-->Have fun (yes, fun!) with cold calling (chapter 18)

That said, it is also extremely specific in terms of tips and techniques for handling each stage of the cold calling process - something I was formerly terrified of. By the time I finished this book, I thought "Hey - I can do this!" Let me tell you - that's saying a lot!

The book is also wonderfully readable and blessedly concise. Wendy Weiss' energetic writing style makes it a fast read, and the exercises she includes motivate you to take action NOW. I read it cover to cover in one sitting - including all the exercises and note-taking - and by the time I was done, I was ready to pick up the phone and get started!