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The Real Business of Web Design
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List Price:
$19.95
Global Home Business Price:
$17.95
Your Savings: $ 2.00 ( 10% )
Subject To Change Without Notice
Availability: Usually ships in 24 hours
Manufacturer: Allworth Press
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Average Customer Rating:  
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Binding: Paperback
Dewey Decimal Number: 005.72
EAN: 9781581153163
ISBN: 1581153163
Label: Allworth Press
Manufacturer: Allworth Press
Number Of Items: 1
Number Of Pages: 256
Publication Date: 2004-01-01
Publisher: Allworth Press
Studio: Allworth Press
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Editorial Reviews:
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The Real Business of Web Design reviews how the Internet became an integral part of our culture and provides a broad framework of specific tools for improving Web initiatives in any business. The author’s analysis of information as currency, the pitfalls of acronyms, the perils of "tech-talk," and the value of abundance helps make Web design understandable and the results meaningful and sustainable. This book provides insight on numerous companies now streamlining business processes and improving communications between customers, employees, suppliers, and partners using the Web.
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Spotlight customer reviews:
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Customer Rating:
Summary: Not bad, but I expected more!
Comment: Most of the book is a wash by now. It could use a little updating. The book can be summarized into the following:
Sites should be designed to allow for effective and efficient two-way communications between you and your clients... (that's my Cliff's Notes version of the book.)
Everything else supports that main theme. It's all pretty superficial information. If you've read other Web Design Business books, you've already seen this information. I still like Jim Smith's book (How to Start a Home-Based Web Design Business) the best.
Customer Rating:
Summary: Half the book really interesting
Comment: The first eleven chapters were very nice and useful to read. From chapter 12 on, I found it a bit boring.
As the other reviews say, it has quite a lot of good tips and information about how you have to conceive a web-design business.
But in my humble opinion the marketing chapters failed, they all ramble around the same concepts too many times without giving fresh ideas.
From chapter 20 on it gained some new interest to me.
Customer Rating:
Summary: A different perspective
Comment: I just want to add a note of caution to prospective buyers. I can appreciate a book about the internet, business, and the history of the web. If that's what you want, buy this book! Don't read any further!
If you are looking for a book on designing a web site however, this may not be the book for you. You have to really search to find good advice, and who has the time? Go out and buy a book like "Don't Make Me Think?" by Steve Krug if you want good advice. Buy this book if you're interested in web history.
Customer Rating:
Summary: Great Business Perspective
Comment: After reading this book, I was able to start my own Indiana web design business, Stormfront Productions. It focuses on the basics of starting a web-based business, which has always been a goal of mine. I would recommend it to anyone wanting to start a business.
Customer Rating:
Summary: How to tell the teckies what to do.
Comment: There are a lot of books on how to create a web page. They vary from simple, use Front Page type books, to books on the back end process like those on .asp or php. There aren't many books that take a step back and ask questions like 'what is it that you are trying to do with this web site,' 'how easy is it for the visitor to find what he wants,' 'how does the web help fulfill the overall business mission of the organization.'
This is not a teckie book. It doesn't tell you how to do HTML, instead it is on the things you need to think about first before you start to cut code, or have someone else do the site. One of the big mistakes is who to pick to design the web site. An artist tends to make it pretty. A programmer makes it clean looking. A marketeer wants to sell things. Management has to decide the goals of the site. And management often isn't prepared to do that because of a lack of knowledge about what is possible. This book attempts to bring management up to the level of specifying a web site.
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