A dynamic step-by-step guide to creating everything from tourism books and niche market magazines to specialty tabloids, using a home computer. Having built his own publishing business from scratch, Williams is uniquely qualified to shorten the learning curve by sharing the soup to nuts of what he has learned. He begins with a basic premise: Start a publication on something known, or about a specific area. The publications that have made him successful are local papers, speciality magazines, and guides. Once subject and venue are determined, it's time to consider software tools, arranging an office for productivity, how to get advertisers, how to market your product, whom to hire (and how much to pay them), and all the other aspects of profitability.
In the sea of publishing books on the market, here's one that tells everything publishers need to know in one place. This revised version includes updated technological information on software products and addresses current fluctuations in the market and the changing business environment.
