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How Not to Start a Magazine
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List Price:
$14.95
Global Home Business Price: $14.95
Subject To Change Without Notice
Availability: Usually ships in 24 hours
Manufacturer: Palfrey Media
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Average Customer Rating:  
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Binding: Paperback
EAN: 9781599754994
ISBN: 1599754991
Label: Palfrey Media
Manufacturer: Palfrey Media
Number Of Pages: 100
Publication Date: 2006-01-20
Publisher: Palfrey Media
Studio: Palfrey Media
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Editorial Reviews:
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Starting your own magazine is expensive and time consuming. If you don't have the right information before you begin, you risk becoming one of the 95% of new magazines that fail before their fifth anniversary. It doesn't have to be that way. Now, the information that might save your business is available to you in this magazine publishing guidebook. "How Not to Start a Magazine" is a summation of everything the author learned as an independent publisher. It was written so that you can avoid making the common mistakes made by many new publishers. And avoiding those mistakes could be the key to your success. In this book, you will learn: - Why new magazines fail
- What supplies you absolutely must have to get started
- How to find freelance writers
- How to budget your printing expenses
- How to take advantage of inexpensive marketing tools
- How to price your advertising
- Where to find distributors
- How to accept credit cards
- Where to get your subscribers
- How much all of this will cost you
- And more You can be one of the 5 percent, one of the elite few who launch a magazine and succeed. All you need is the right information, so you can make the right decisions.
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Spotlight customer reviews:
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Customer Rating:
Summary: Very Informative
Comment: This information in this book is extremely useful. i have already began to implement some of the techniques detailed in my owm business venture. It was simple to read and easy to follow. A must read.
Customer Rating:
Summary: the start up magazine authority
Comment: there are so many books out there on starting a magazine. many are filled with fluff. this book is a no nonsense, get 'er done, step by step reference that i've had glued to my side all year. use this book as your checklist.
Customer Rating:
Summary: A Good Primer for People without Huge Budgets
Comment: I bought this book a couple of months ago and I thought it was pretty good. I think the few negative reviews are pretty unfair. I don't think this book was intended for people who have big budgets and venture capital - it was written for everybody else, people who dream of starting their own magazine but their budget consists of what they have in a savings account and their office consists of the desk in the corner of their dining room. The author's point is, you don't need to have a huge budget to be a success. If you do have a huge budget then great, this book is probably not for you. If you want to know how to do it on a shoestring that's what this book is for. Anyway the real value of the book is all of the practical information. If you don't know where to get a barcode or how to do layout for example, there aren't any other books out there that will help you with that. This one does.
I bought this book because I know something about this author. She's not an inexperienced publisher as some people have implied. She is still in the publishing industry and is doing well.
Customer Rating:
Summary: DONT BUY THIS BOOK!!!!!!
Comment: I am in the process of starting a hopefully large scale publication, with magazine, calendar and special editions... the works. I bought this book because of all the high recommendations, but the reality is I tossed it within 5 minutes of buying it and flipping through.
This author has almost no experience at magazine publishing or management. They are writing the dialogue almost off the cuff, from the top of their head with little or no research, citations, or factual information regarding the actual business of magazine publishing, or much less taking a magazine to market. There is little or no mention of the intricacies of test marketing and prototyping, budgeting, vendors and service providers, interviews or case histories with publishers, marketing, print methods, distribution and fulfillment, etc.
They consistently use a derisive undertone in their text when referencing anyone who actually wants to use a budget to procure vendors, services, etc. and create a genuine, quality publication, one that will sell. It seems this author failed at attempting to start a newsletter or magazine that they wanted to produce and develop for free!
The author practically calls an entrepreneur with more conventional needs for start-up capital and quality production services a "fat cat" because they have, or need, and want to spend cash to build a publication. They are writing from the perspective of someone who more or less arose one morning and decided to make something of a low-budget, low-circulation, low-quality newsletter and failed before even reaching the starting gates, gave up, and decided for some reason to write a business consulting manual or start-up guide instead. This flimsy tome will waste your time and money, I was so blown away they would publish such a simplistic account of the whole business that I tossed it in the bin.
What's a shame is I'm sure there is a decent sized market of entrepreneurs, investors, students and professors, industry workforce and lay people, who want a well written and hands-on look at the entire process of magazine publishing, from start to finish. I havent found one yet, and most books that pop up on the Amazon search are cursory or just plain amatuerish. Better to find a solid textbook on modern publishing, and managing, marketing, budgeting and controlling the production from a university bookstore.
Customer Rating:
Summary: Helped me become a success
Comment: I bought this book a couple of years ago when it was an ebook and I can't tell you how helpful it has been to me. Let me know exactly what the expect, and gave me step by step instructions on how to get my publication up and running. Helped stop me from making a couple of big mistakes, too. A really excellent resource. Thanks in part to this book my business is healthy and turning a bit of a profit too.
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